Content audit
Why Your Content
Is Not Working
Score each statement from 1 (not true at all) to 5 (painfully true). Be honest — the audit only works if you are.
01I have not created measurable success for others.
02I underestimate what goes into my work.
03My gifts, passions, and training are not aligned.
04I lack training or competencies.
05My content does not meet a specific need.
06I have not established a clear brand.
07My content quality is inconsistent.
08My brand does not attract outside resources.
09I keep changing directions and starting over.
10I underestimate what is outside my wheelhouse.
11I am not consistent.
12I do not have a recognizable signature or gimmick.